Greenwich Village Brands Group (GVBG) helps consumer brands scale smarter — offering full-service pop-up support, urban warehousing, and same-day delivery capabilities across New York City. GVBG acts as a brand accelerator for businesses looking to grow quickly and efficiently without the burden of building operations in-house.
Founded by Carolina Cordón-Bouzán, a seasoned entrepreneur with over a decade of experience in launching, scaling, and selling direct-to-consumer brands. After successfully exiting her first company, MONTSERRAT New York, and leading a $3M seed raise for a portfolio of jewelry brands, Carolina built GVBG based on the proven strategies that fueled her own success—including the power of pop-ups.
While growing her latest brand, Mercer Street, she saw firsthand how much impact thoughtful retail activations can have on both revenue and brand awareness. Paired with the rising costs of warehousing and fulfillment, she launched GVBG to give other founders the tools, team, and trusted network they need to grow, offering inventory storage in downtown Manhattan and same-day delivery to NYC customers as part of a high-touch, founder-first service model.
Here to empower your brand to reach new heights of success.
Based in New York City, Greenwich Village Brands Group (GVBG) offers a turnkey solution that combines pop-up sourcing & activations, centralized urban warehousing, and same-day delivery — all under one roof.
Founded by brand builders, for brand builders, GVBG was created to help companies grow faster and smarter. We handle the heavy lifting behind the scenes, securing high-impact pop-ups at existing retailers with shared customers, managing local inventory, and delivering to customers’ doors within hours — so founders can focus on what they do best: building the brand.
To further streamline operations, we’ve introduced urban warehousing in downtown Manhattan — enabling brands to affordably store inventory for activations while offering same-day delivery to customers across NYC.
With a flat-rate monthly service, a trusted team on the ground, and a proven network of boutiques and hospitality partners, editors, and influencers, GVBG is designed to help brands scale efficiently, drive visibility, and increase conversion without the overhead of building it all in-house.
